For this project, I developed a comprehensive branding strategy for 'Bloom,' a refreshing and health-focused beverage designed to energize and nourish consumers. The branding encompasses a complete visual identity including logo design, color palette selection, typography choices, and packaging concepts. The design emphasizes natural, organic elements with a modern aesthetic that appeals to health-conscious consumers. The logo incorporates botanical elements and fresh, vibrant colors that communicate vitality and wellness. This project demonstrates my expertise in brand strategy, visual identity design, and understanding of market positioning for health-focused products.