For this project, I developed a comprehensive branding strategy for "Bloom," a refreshing and health-focused beverage designed to energize and nourish the body. The goal was to create a brand identity that resonates with health-conscious consumers, emphasizing the drink's natural ingredients, vibrant flavors, and wellness benefits. I crafted a clean and modern logo that reflects the freshness of the product, using a color palette inspired by nature, with shades of green and citrus hues to evoke a sense of vitality and purity. The packaging design features minimalist aesthetics, with clear, concise typography and imagery that highlights the drink’s key ingredients. Additionally, I created marketing collateral, including social media graphics, promotional posters, and a website mockup, all designed to maintain a consistent and engaging brand voice. Through this project, I aimed to communicate the essence of a healthy lifestyle, making "Bloom" not just a drink, but a symbol of wellness and rejuvenation. To check the whole project please move to my behance profile. See project details: https://www.behance.net/gallery/195953889/Bloom-Brand-Identity